Cult Gaia

Created in 2012 by Jasmin Larian, Cult Gaia designs beautiful heirloom pieces that will live in your closet forever. The cornerstone of Cult Gaia's DNA has been forged with the ideal of creating Objets d' Art that make you look twice. Since its inception, the company has grown from accessories into a full-fledged lifestyle brand, selling everything from ready-to-wear to shoes, a world of Gaia.


I. To curate a wardrobe full of magic, one that glows with each accessory.

II. To create a lifestyle, that’s a visual feast, effortlessly.

III. To design for the moving eye, because everything is art.

IV. We believe getting lost in the details is a wonderful place to be found.

V. It’s essential to curate a soulful wardrobe, full of timeless pieces.

VI. Good design is not over designed.

VII. Beautiful pieces are meant to be passed down.

VIII. Perfection is imperfect, as nature dictates.

We create items that are first, Objet d’Art and secondly, that have utility. Many of the bags we create stand on their own and have a very sculptural quality about them. Our design ethos is to make things stand out and turn heads. Pieces should be perfectly imperfect and need to be nuanced to be beautiful, like nature, no two things are ever the same.

Cult Gaia is inspired by nature and women. This is where the brand’s name comes from. Great brands are cult-like, uniting like-minded people in their aesthetic ideals. Gaia is the goddess of Mother Earth and the daughter of chaos, the most creative force there is.

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©2019 by Flanerie

41 Tràng Tiền, Hoàn Kiếm, Hà Nội 110109, Vietnam

098 190 68 66