Fall Winter 21 - Eudon Choi

For his AW21 Collection – Chalet Ariel – EUDON CHOI reimagines comfort and luxury, creating a narrative for travellers near and far longing for an idyllic escape to the Swiss Alps. The designer’s own ongoing desire for escapism has become central to his creative process and this season he imagines a dreamscape destination, with a collection imbued with 60’s positivity and a luxurious take on après ski.

The collection transports you to the iconic Chalet Ariel, Elizabeth Taylor and Richard Burton's Ski chalet in Gstaad, Switzerland. Gstaad has been the epitome of glamour and good taste since the 1940s and has played host to the most glamours of guests including Jackie Kennedy and Marlene Dietrich. Imagine a day on the glistening white slopes looking onto a horizon of crisp blue sky, followed by a joyful evening sipping champagne and celebrating with friends.

EUDON CHOI references traditional 60s skiwear, with a heavy focus on knitwear, but reimagined as full tonal looks of cable knit turtlenecks, joggers, balaclavas, and opulent balloon sleeve shaped cardigans - the perfect cosy winter warmers on and off the slope.