Fall/Winter 22 - Eudon Choi

For the Autumn/Winter 2022 Collection - RED DESERT - EUDON CHOI continues an exploration of the work of the acclaimed Italian director Michelangelo Antonioni. Released in 1965, RED DESERT is Antonioni’s first colour film and tells the story of Giuliana. The film is notable for its lack of a clear narrative of dialogue, instead relying heavily on the use of colour to convey the intense emotions felt by Giuliana as the story unfolds.

RED DESERT is fuelled by intense emotion and provides an abundance of brightness and colour. Staying true to the EUDON CHOI brand DNA, the collection reimagines classic wardrobe staples, with tailored jackets and sophisticated trenches, whilst also playing with new silhouettes inspired by the 1960s.