While preparing for the Autumn/Winter 2022 collection, we thought of the fleeting moments or scenes that remain in the countless memories living in our hectic and busy quotidian life before the New Normal.

We expressed “modern” and “everyday life” and also “characters with each strong individuality in this season. This collection was completed with the goal of leaving a luxurious “trace” through an artistic and wearable, yet unordinary intense personality.

With the identity of GOEN J, we explored and reinterpreted the essence of quotidian life beyond beauty, comfort and preciousness.