Resort 23 - J KOO

J KOO Resort 2023 was inspired by the word 'AMA MOMENTUM which means to love the present in Latin.

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“At the moment, the world is facing various changes, crises, and new beginnings. We believe these circumstances can get along and overcome with peace and love to create the following new world.”

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During this season, J KOO shows the new world with different texture and colors of material by adding logo play and graphic design to create new attempts.

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Adding vivid colors to oversized, fitted, and puffy silhouettes shows the diverse aspects of J KOO where applying the cutting and gathered details emphasizes a neutral feeling of J KOO Resort 2023.