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Pre-fall 23 - Aje

Reimagining the audacious days of the 1980s, ‘Nowness of Then’ explores the universal urge to reconnect with the raw optimism of the decadent era. Drawing on a decade loved and longed for, Aje Co-founders - Edwina Forest and Adrian Norris reflected on the notion of memories lived, invented and recreated; envisioning a collection through the lens of heightened reminiscence and irreverent imagination.

Tapping into a cultural undercurrent craving nostalgia with a modern mood, the collection revels in a series of contrasts, clashing contemporary draping with retro-style prints, high-shine fabrics with rich matte textures, and structured lines with abstract ruched accents.

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