Pre-fall 23 - Rochas

Rochas is a fashion, beauty and fragrance brand founded in 1925 by French designer Marcel Rochas. Currently, Rochas' creative director is Charles de Vilmorin.

The products of this young creative director are favored by Elle France as "a walk with color" because of his unique and surreal color thinking. Delivering positive energy and messages, Charles de Vilmorin's designs feature oversized silhouettes, vibrant colors and fancy embroidery.

“Sophistication, elegance and timelessness are the cornerstones of the Rochas brand heritage. These prices coexist in the works of Charles de Vilmorin and create synergy,” said Philippe Benacin, president of Société Interparfums, the parent company of Rochas.